Formula and method
FormulaMarkup = (selling price − cost) ÷ cost × 100.
Markup measures added value relative to cost. A 50% markup does not mean a 50% profit margin.
Worked example
A product costing 50 and selling for 75 has a 50% markup.
How to use this calculator
- Enter the values using the labels and units shown.
- Review the live result and supporting details.
- Check the formula, example and assumptions before using the answer.
Assumptions and limits
- Cost and price use the same currency and basis.
Reference
Formula reviewed 2026-07-15